April 19, 2013 – I-5 Publishing LLC announced today that Beth Freeman Reynolds has joined the company as its new Vice President of Consumer Marketing, overseeing both audience development and increasing the profitability of its database of consumers. Reynolds will replace retiring Vice President of Consumer Marketing Dolores Whitlo on the company’s Executive Committee.
“We are thrilled to have Beth on the team,” said I-5 Publishing CEO Mark Harris. “She combines best-of-breed direct marketing knowledge with the proven ability to craft and execute strategic, long-term initiatives to drive bottom-line profitability.”
Reynolds is a magazine industry veteran with over two decades of circulation and direct marketing experience. She has led circulation initiatives at Time Inc. and Primedia, as well as on titles including National Geographic Traveler and FHM.
“Beth joining the team is a clear signal to our stakeholders that we are very serious about publishing quality magazines for highly engaged audiences,” continued Harris. Reynolds will also oversee consumer-facing marketing of I-5 Publishing’s online web properties, digital editions and book division.
“I am thrilled to join the I-5 team and work on its suite of products. I look forward to broadening our customer base and connecting them to our unique content,” said Reynolds.