According to a recent HubSpot report, 60% of businesses that blog attract more customers than those that don’t.
An interesting statistic considering that many believe blogging is a thing of the past. Truth is, while blogging has changed over the past few years, it’s still a relevant and vital component to your online marketing strategy.
So whether you’re dusting off your old dog blog or creating a brand new blog for your pet business, here are some updated blogging basics you should know before launching or re-launching your company blog.
- Identify Your Audience: It’s easier to write when you know who you’re connecting with.
- What’s Your Key Takeaway? Be clear on what you want your audience to take away from your post. Then build relevant content around that.
- Find Your Voice: Your audience will easily connect with you if they know who you are. Try to stay consistent with your tonality in each post.
- Create an Intriguing Headline: Your headline could be the first thing you write, the last or somewhere in the middle. Headline writing is personal, so try different techniques to see which one works best for you.
- Create an Outline: Just like any good story, a blog should consist of an introduction, a body and a conclusion. Blogs have redefined the rules of structure, so keep it easy to read by mixing it up by using short paragraphs, bullets, numbered lists, and sub-headlines.
- Share your Blog: Bring pet consumers back to your blog or website through social media channels and influencer outreaching (that means other pet bloggers!).
Punching out five blogs a week for a month and then not again for another three months, will have you losing more subscribers than gaining. So look at your schedule, decide on a good time to blog and stick with that. This is standard for any social channel you use, whether it’s Facebook or podcasting.
Responsive web design makes sure that your blog will appear properly formatted on any device whether it’s a desktop computer or a mobile device.
Google reports that 61% of mobile visitors who click through to a non-mobile-friendly website return to Google to find a site that’s more easily readable from their device, so it’s imperative that your blog has responsive design in place. This may be as easy as initiating a software upgrade or installing a plug-in.
It was only a matter of time before an alternative to long-form blogging came around. Not only are marketers learning how to use condensed content for promoting, they’re connecting with consumers using only images, mini-videos and informative content in 140 characters or less.
Be sure to add social media buttons to your blog page. This allows readers a convenient way to share your blog with their friends and followers. Also share your blog posts regularly on your own social media channels.
For more, Check out 5 Tips for Beginning Social Media
Whether you invite your readers to visit your website, leave comments, or inspire them to opt into your email newsletter list, including a call to action is an efficient way to interact with your readers and potential customers.
Try to steer clear of writing ads and press releases disguised as blog posts and save the sell-speak for your sales team. Establish a trusting relationship with your audience by relating personal stories and informative content. Gently guide your readers along the path to discovering your pet business with marketing tactics such as soft call-to-actions and backlinks.
Implementing all or even some of these blogging essentials, can help your company become a trusted voice within the pet industry and a place where pet lovers can turn to for information and reference. And it’s that trusting voice that will continually bring them back to your pet product or service on a regular basis.
Top 5 Free Blogging Tools
- Feedburner – This is the most popular tool for creating blog RSS feeds, managing and tracking subscriptions and more.
- Flickr – Upload, access and share your own images online, as well as use free images from the Creative Commons library to enhance your blog.
- Google Alerts – Helps set up email alerts whenever Google finds new content using the keyword phrases you input. This is a great way to keep up with relevant topics relating to your business and is a handy way to come up with content ideas.
- HootSuite – Use this social media management tool to share links to your blog posts on Twitter, Facebook and LinkedIn. This will help increase your following, assist in building relationships, grow your audience and lead to more exposure for your blog.
- PicMonkey – If you don’t have access to Photoshop or another high-end image-editing program, this free site is your best option for editing and enhancing images.